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Using social media for business promotion

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Social Media is a massive online business where businesses and individuals can come together and comment on products and services and problems can be resolved in a good timely fashion. (Business description) Using social media for business use nowadays is very important if you want your company to survive and thrive throughout the business lifecycle, meaning that your business should start up a Facebook page or twitter letting your customers knows of at least of any problems or discounts etc. There are many benefits upon using social media with your business, to name a few; there is: 1. Increased Brand Awareness: Increasing brand awareness meaning that more people will know of your product and are more recognisable where ever the customer is, a good example of this would be Coca-Cola and you recognise the brand and product wherever you go in the world. 2. Increased web traffic: Increasing web traffic to your own personal business site, (if you have one) would...
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Characteristics of different types of social media

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Each and every social media has a different characteristic upon which it is for, for example Facebook is to let yourself express what you are feeling and doing to your friends and family. For different examples of this we can look at reddit which is an online forum post site which discusses any topic, this site has become the major bread winner for forum sites. Another example of a site would be twitter where you can post slogans or sayings to your followers which can then be trended all over the world, almost everyone is on twitter including major companies and celebrates. YouTube is another social media site where it has a massive network of people including me and you if you have an account, YouTube lets you create videos and then you are able to post them on their site as long as it is sensible enough. Through YouTube you can find almost anything from guides to do things to funny cat videos because who doesn’t like cat videos? Instagram is another popular social medi...
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Potential dangers of social media to Business

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  Reputation management: One of the risks of using social media is that a company’s reputation could be at risk by creating negative publicity for example if a company makes an inappropriate remark or comment about another business on a social media platform the company can face legal action against them. For example “Pepsi's Swedish branch released a set of Facebook ads featuring a voodoo doll of competitor Portugal's megastar Cristiano Ronaldo tied to train tracks, getting his head crushed in, and covered in pins. They were forced to quickly remove them and apologize after a Portuguese anti-Pepsi Facebook group formed and gained over 100K fans in a day”.       Security Issues: When you are online there is always the potential risk of hacking, spy-ware and bugs amongst others.   There is a risk that a customer’s personal data and confidential company information could be stolen and leaked outside the company. This is a huge risk for the...
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The Potential Dangers of Social Media for Individuals

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By Sean, This blog is about the dangers surrounding Social Media. It will inform you of the dangers posed by using Social Media and what you could do to either avoid these dangers or lessen the impact imposed on you and your personal life. The first of these potential dangers are internet trolls. Internet trolls are people who deliberately post inflammatory or derogatory comments on social media sites, chat rooms or blogs with the intent to provoke readers and disrupt the topic of conversation. The main issue with internet trolls is that the person/s initiating the offensive comments are anonymous as they can choose any username and no one will know it’s them making the comments. The best way to deal with an internet troll is to just ignore them. They’re not worth your time or the emotional distress they may have caused. Try not to let it get to you and remember that their comments won’t change who you are. The second potential danger of using Social Media is going viral, ...
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Ethical factors around social media

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There are meny ethical factor about social media,  these factor were created to make sure that everyone shows respect and is a appropriate on the social media platform. Its import for when you are opening or using social media that you have respect for what others are posting and not writing any inappropriate comments on other posts.  The standard guide lines also say you should use the platform appropriately, so you are not posting inappropriate comments or posts or even adding videos or photo that are not appropriate for every one to view. When it come to looking for a job it is important to make sure your social media feed is appropriate as it is becoming more and more common for company to be looking you up on social media, as this can have an impact on your and getting a job with them. In summery when posting on social media you should be aware of what you are posting and how you are commenting to make sure you treat everyone with the respect that you would want wh...
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Social Presence,Social Capital, Social Production and Social Intelligence by Scott

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Social Presence  is when an individual creates an online persona to chat and communicate with others , this can happen via email, text messages or through social media communication, with such apps as Facebook, Messenger, Twitter, Instagram, Snap-chat, Skype, Whats-app, and Blogs being some of the formats used regularly. In today's world there are 2.46 Billion of the population who have an online presence through Social Media which will potentially rise to about 3.02 Billion by 2021. This fad that has taken over the world and every day society, individuals prefer to text message or tweet instead of talking to each other one to one. Social Capital  is when a business or individual has large amount followers on social media sites that they have easier access to, and can influence their opinions, votes or shopping habits. If a business or individual has 10,000 followers they will have a greater influence in the market over a business or individual who has only 5,000 fol...
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The Rights and Responsibilities of Individuals When Using Social Media

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By Sean, This blog is about the rights and responsibilities of individuals when using social media. It will inform you about the laws surrounding social media and what could happen if you break those laws. It will also talk about the responsibilities you and other social media users have when using a social media platform. There are no specific laws in the UK that specifically govern Social Media. There are however laws that protect Social Media, such as the Malicious Communications Act of 1988, which people can face up to six months imprisonment or fined up to £5,000 for violating and the Criminal Justice and Police Act of 2001 (Section 43), the fines and punishments for this legislation as the same as the Malicious Communications Act of 1988. These laws cover Social Media as well as other types of e-communication, including e-mail. These laws state that it is illegal to send indecent or offensive messages, threats, or false information about an individual with the i...
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