Potential dangers of social media to Business
Reputation management: One of the risks of using social media is that a company’s reputation could be at risk by creating negative publicity for example if a company makes an inappropriate remark or comment about another business on a social media platform the company can face legal action against them. For example “Pepsi's Swedish branch released a set of Facebook ads featuring a voodoo doll of competitor Portugal's megastar Cristiano Ronaldo tied to train tracks, getting his head crushed in, and covered in pins. They were forced to quickly remove them and apologize after a Portuguese anti-Pepsi Facebook group formed and gained over 100K fans in a day”. Security Issues: When you are online there is always the potential risk of hacking, spy-ware and bugs amongst others. There is a risk that a customer’s personal data and confidential company information could be stolen and leaked outside the company. This is a huge risk for the...