Using social media for business promotion

Social Media is a massive online business where businesses and individuals can come together and comment on products and services and problems can be resolved in a good timely fashion. (Business description)

Using social media for business use nowadays is very important if you want your company to survive and thrive throughout the business lifecycle, meaning that your business should start up a Facebook page or twitter letting your customers knows of at least of any problems or discounts etc.

There are many benefits upon using social media with your business, to name a few; there is:

1. Increased Brand Awareness:

Increasing brand awareness meaning that more people will know of your product and are more recognisable where ever the customer is, a good example of this would be Coca-Cola and you recognise the brand and product wherever you go in the world.

2. Increased web traffic:

Increasing web traffic to your own personal business site, (if you have one) would generate more interest into your goods and services and could potentially start an increase in popularity.

3. Boost sales:

Boosting sales is normally a great thing if you are able to advertise on social media websites as these sites generate hundreds and thousands of traffic every hour and could potentially be a great influence onto your business if even 0.5% of the traffic would buy a cheap item off your website.

4. Promote Goods/Services:

If you can advertise on social medias this would promote your good and services however if your company would like this one is also a chance to reward your loyal customers who keeps a check on your page for updates on products or services, this means you could release a small 5% off code only for that day for your company which could also further increase your sales.

Some interesting facts about social media and business are: 

1. Online adults aged 18-34 are most likely follow a brand via social networking.

2. 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others.

3. Visual content is more than 40 times more likely to get shared on social media than other types of content.

4. 78% of people who complain to a brand via Twitter expect a response within an hour.

This information was taken from www.dreamgrow.com

Below is a small video talking about how important social media is to your business.

In summary Social Media is a very desirable place for businesses as they can promote their business and they are able to get into contact with their customers directly, meaning a fairer and free flowing business which provides happier customers as they are being listened to, however failing to do social media correctly could cause a major impact on your business so getting it right is everything.